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Archive for the ‘TV’ Category

Spiting Yourself

My favorite TV shows – Smallville, The Daily Show, Heroes and My Name Is Earl have been hit, like every other piece of television programming by the WGA strike that is still dragging along. One of the main issues stumbling blocks in this process is the way WGA members are compensated for content that is termed as ‘new media’ – a phrase many of us know well.

Yet again, it seems that media owners (in the traditional sense of the word) seem intent on trying to cling to their ’empire’ while all else falls around them. Particularly ironic is that they now claim that it’s impossible to put a price on digital media, a short time after Viacom sued YouTube for a cool $1 billion for ‘unauthorized use of content’. Seems like they’ve already put a price on it, but then again what do I know?

TV monoliths such as ABC and CBS have oh so cleverly responded to the inevitable sagging ratings by giving advertisers more TV time – which if less people are watching..well you know how much sense that makes.

It seems that media owners are intent on shooting themselves in the proverbial appendage time and time again. A little foresight guys, that’s all we want.

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Flogging a Dead Horse

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Big Brother finished last week but to be honest this was the first year when I really didn’t notice it very much at all. And despite the miserable weather we’ve had on the Isles this summer I wasn’t the only one, who didn’t give a damn as BR points out. With Celebrity BB getting (mercifully) canned and ITV’s reality TV shows getting either discontinued or pulling in less viewers, has the bubble burst for reality TV? Maybe.

The age-old condition of being fascinated in others’ lives and the modern condition of seeking the 14:59 of fame will continue to fuel the desire to have this type of programming, but the novelty is obviously wearing off, and the celebrity obsession that drives things like I’m a Celebrity, Love Island etc may be on the shakiest ground. Watching people just be people may not be enough now for the mainstream.

Niche made-for-web or mobile content that supports larger broadcast driven shows may well be the answer, a move that ‘regular’ TV series such as Heroes and Smallville (2 of my absolute favorites) have explored with increasing popularity. Where are the Joneses is also another great take on how to make things fresh by taking a slightly different angle.

TV production companies may have to learn the lesson that you can’t please all the people all the time. Pick your posse and please them. What an alliteration!

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