Some things really piss me off, and usually you’ll find that things that piss you off make you do stuff more than things that make you insanely happy. Par example, if you have great service on a flight (and that can mean anything you want) you’re not really as likely to write a letter to the airline’s customer relations department as you are if you say, saw a flight attendant (or whatever they’re calling themselves these days) spitting in your food. Comprende?
Anyway what’s really getting to me is the almost across the board lack of talent that is filtering through the funnels of unholy HR departments. I mean some of the new starters coming in really really really really are not good enough. Really. Enthusiasm? None. Passion? Less. Attitude? Yes please. Now look, attitude is great, we love attitude and like to think we have > our fair share. BUT, and this is a big butt, you have to back it up. Cash those proverbial cheques that your mouth is writing, if you will.
So what am I talking about? I’m talking about giving a damn, not in a hang a flag off Big Ben type of way (although that is mega cool) but in a ‘be interested about what you do’ type of way. And realising that you have to pay your dues in the land of ad. And (and there’s a lot of and in this post, so I apologise) to be fair and honest and other cliched type things, it’s really not that hard if you’re interested. Since everyone loves a list, here’s a very simple step by step guide to getting better at your job.
Read – if you can’t, learn how to, and read about what’s going on, and not just the pages 2-3 of Campaign to see if your damn agency is in there this week. Chances are it has nothing to do with you so get over it.
Look – Central London is full of everything ad so look and think about what you’re looking at from your (soon to be) educated communication related senses
Listen – To everything. That pretty much covers it.
Think – About what you’re reading, looking at, listening to etc.
We’re all in the communications business, so all the ways in which communications happens should be your business.
And please for the love of God, don’t expect that because you’re an Oxbridge graduate, the world and it’s dog owe you something. You’re owed nothing baby. Not a strand of anything. One of the AdLads went to Oxbridge and the head up your butt factor is astounding. Get over yourself and pull your head out your backside, it’s a great day today.
Finally, if you ‘fell into advertising’ and don’t really fancy it, get out. They’re plenty of people who’ll do a better job. Just because you’ve been in it for x number of years doesn’t mean you can’t be replaced. Working in this industry is a privilege, not a right. Treat it like it is. And maybe we’ll all get better at doing it.