Distributing Shock

 I’m quite late to comment on Marilyn Manson, he’s been around for years and everyone has mentioned that he’s a marketing genius but I quite fancied a brain dump on him. I’ve been watching his videos of late and using some of them as stimulus in certain briefings as they really capture the dark side [...]

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Brand Innovation vs Brand Image

 

Firstly, is it boring to talk about how agencies need to change, how the structure put in place in the 1950s might not be the best way to handle such a fragmented 2007 and that possible conspiracy theory that if agencies were honest the whole industry would crack at the top due to the severe [...]

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Blogs That Make Us Think

A little while back, Will noted us as one of the blogs that makes him think. So as is the custom, we’re going to tell you about the blogs that we read, and suggest you read them as well.

Adliterate: Richard Huntington always comes at things from an angle that make you think ‘Why didn’t I [...]

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Interesting 2007

I really enjoyed Interesting2007, like really really. It was great to go someplace and just chill out and enjoy the day and not have to worry about taking notes. It was a totally different experience to the PSFK London conference. Not necessarily better, but different. PSFK was a day of education, Interesting was a day [...]

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Notes From PSFK London:Episode Two

(This is a continuation from my post yesterday about my musings from the PSFK conference in London)
Jeremy Ettinghausen – Penguin Books
Marketing now is at the heart of the publishing process, saying the product is too linear has been proven wrong.
The internet is more than just a sales channel.
Your product can do the [...]

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Notes From PSFK London:Episode One

After a week of procrastination followed by one of steadily increasing hayfever, I’m finally getting down to giving you the goods on the superb PSFK conference in London Friday before last (June 1st). Before I launch into my notes, I have to let y’all know that there were many, many, fantastically intelligent people present on [...]

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The Second Coming..

of the dot com boom (and then by definition maybe a burst?) seems to be underway. But this time it’s all about social networking and making connections, I think. Last.FM got picked up by American media giant CBS (story here and reaction here) a few days back and it seems there’s a feeling in large [...]

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Live Wii

Whilst feeding my videogame addiction online this morning I stumbled across this (opens in new window). Nintendo and agency Comment UK are debuting the first ever live cinema ads where two members of the audience will participate with a Wii ad for the ever popular Wii Sports.
The ad will feature a character known as Steve, [...]

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Windows, Labels and Broken Barriers

Today has been a day of catching up on the ‘I should blog about that’ list. So I’ll press on. This post is broadly about how the internet is making it harder to hide yourself. By that I mean your whole self. Convergence and social networking and web 2.0 have all unwittingly contrived to make [...]

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User Generated Chocolate

I’ve been wanting to write about this for a few days now, I waited to see if anyone would come at the recent Mars vegetarian will they/won’t they issue at the same angle as I’m about to..but no-one has, so I’ll jump straight in.
Am I the only one that smells PR stunt with this one? [...]

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