I’ll be at Likemind in Birmingham tomorrow, so if you’re around come say wassup.
This weekend, I’ll be speaking at Mediacamp ’07 at Buckinghamshire Chilterns University on Saturday.
Mediacamp is being billed as an un-conference digging on games, blogging, casting and new-media. I haven’t spoken at many conferences, let alone an un-conference, but it sounds pretty damn cool.
Anton would be joining me up there onstage, but he’s going on vacation. And surprisingly, I couldn’t convince him to skip it.
So if you guys are around, drop by, it’s free to attend and I’ll definitely be making a fool of myself. Which could be interesting.
Press release for MediaCamp is here.
Some of y’all will remember reading about the absolutely awesome time I had at the PSFK London conference earlier this summer (my notes are here and here), well the PSFK tour bus is on the move again and this time the next stop is LA. PSFK LA is scheduled to go down on the 18th of September, you can read about it and buy tickets here. I would strongly strongly strongly suggest if you’re around Los Angeles that day go. Just go. It will be, without doubt one of the best ways to spend time that day.
And if that wasn’t enough incentive to go, the AdLads have a discount to the tune of $100 to give away to someone, so their ticket will come in at $200. BUT this discount is only valid until the 18th of August (this Saturday). So if you want it email us, telling us why you should have it. If you can convince us, it’s yours. But make sure you go.
Was at Chinwag’s Summer bash last week before hightailing home, and although the elements conspired to try and dampen the mood, metaphorically and literally, I think a pretty good time was had by all. I got to hang out with Will, Jessica, Richard, Eaon and David, not to mention the crazy guys and gals of Chinwag. And a bunch of other people.
Suffice to say it was a pretty rocking evening. And in the words of Mr. Gump, that’s all I really have to say about that. Thank you Chinwag for putting it together, and let’s do it again next year..
We’ve both been busy in the most clichéd of ways, but posts are on the way, I’ve got my June music picks to write up and other stuff to come.
In the meantime, if you’re showing up to Chinwag’s Summer Bash tomorrow evening, say what’s up. And try your hand at a soul shake with one of us. They are pretty cool.
I really enjoyed Interesting2007, like really really. It was great to go someplace and just chill out and enjoy the day and not have to worry about taking notes. It was a totally different experience to the PSFK London conference. Not necessarily better, but different. PSFK was a day of education, Interesting was a day of chilling out and listening. I was flanked in the audience by Will and Charles (who by all accounts was the sharpest looking cat present, check this out), and had an awesome day, drinking too many smoothies (read this and this and know I wasn’t the only one drinking them), being very American and having an all round good time. And I got up on stage as well.
It was great hearing people talk about themselves (y’all know that everyone is really good at talking about themselves), if for no other reason but to sense the passion everyone has in their interests. And my one over-riding impression from the day was the forgiving nature of the audience. I don’t say this because any of the presenters were bad, far from it. But the sense that even if you weren’t remotely interested in what someone was saying, the enthusiasm that spilled across from the stage was something you couldn’t deny. So you loved it that they were loving it. Get it? Good. The Flickr pool will give you a better (picture?, sorry..) idea of how things went down.
Afterwards a number of us congregated at a house that happened to be public, and I got to meet a number of bloggers who I read, including Beeker, Collyn, Corentin aka Organic Frog, Emily, John Dodds, Rob and Paul (not to mention those of blogland I already know, like Faris, Mark and Lauren and my main man Ricardo). Then Lauren, I and the lovely Gemma (Lauren is lovely also, just I already knew that before Saturday) went and had a Chinese (dinner not person) while discussing a number of things, ranging from food hygiene ratings to traffic in urban conurbations, before heading our separate ways as Saturday wound to a close.
The only thing that was less than awesome on the day was I didn’t get a chance to engage in verbalosities with some people I’d have liked to, like Iain and the legendary Grant McCracken. All in all though, a great day.
Let’s not forget this was all Russell’s brainchild. So a big thanks to him and all that spent inordinate amounts of time and effort to make the day an unqualified success. Charles and I have decided we will speak next year. For that reason alone, you should all make sure you get Interesting in ’08.
My ‘insight’ from the day? Simple.
I have words, pictures and some video from the weekend in general and Interesting2007 in particular. As soon as I’ve slept some more, I’ll put them up.
(This is a continuation from my post yesterday about my musings from the PSFK conference in London)
Jeremy Ettinghausen – Penguin Books
Marketing now is at the heart of the publishing process, saying the product is too linear has been proven wrong.
The internet is more than just a sales channel.
Your product can do the marketing, if you open up opportunities for it do so.
Penguin are about enabling conversations about books, authors and stories.
(It was a real eye opener for me to hear about how Penguin have almost completely rebuilt their communications strategy to embrace all that the Internet and web 2.0 is about – really refreshing and inspiring for an admitted book junkie).
Dan Hon – Mind Candy
Humans are intrinsically a social species, we crave regular interaction.
Never underestimate or demean the power of good narrative.
Immersion breeds passion – narrative builds ties…
People yearn for a feeling of togetherness, an identity that binds them to others yet still lets them express themselves individually.
(How amazing and mind boggling is the reach of alternate reality games? Breathtakingly ipic and terrifying at the same time).
Iain Tait – Poke
Iain’s post on the 10 reasons why digital is better than advertising can be found on his blog, it’s better you hear it straight from him rather than have me make a mess of his excellent talk. The 10 main points he made are below.
1. You don’t have to do ‘Advertising’
2. You can just do things
3. A ‘just do it’ culture fosters entrepreneurialism – you can fail fast and cheap
4. Egos are (marginally) smaller in digital
5. Online audiences are great – they get ‘it’
6. You can be an inventor
7. There’s less to lose
8. You don’t have to work at a place with 4 middle aged guys’ names on the door
9. You get to work with people who live digital everyday
10. The rules change everyday
Panel: Are Planners the New Creatives? – Jessica Greenwood, Flo Heiss, Liz Sivell, Amelia Torode, Harry Fowler
Be useful to people.
Intelligent ideas are key, regardless of their origin.
Consumers don’t see online and offline as two worlds, they see the world.
We are all creating things, refining them to make them relevant is key.
Think about where your ideas are going, and where they are needed.
An idea is not always a good idea.
(I felt sorry for Amelia on this panel, she was the only planner and held her own but the discussion often retreated into labels and making boxes to fit people into, rather than people defining their own roles. An unexpected surprise was running into Laurence Parkes when he was asked for his opinion by Jessica – I did work experience at BBH last year and did some work with Laurence, a great guy who’s always willing to listen).
Hugh MacLeod – Gaping Void
A brand should be seen as a social object.
If you wanna have a cool product, you gotta do cool shit.
Smarter conversations = better products.
Harness the power of Viral Mojo.
(Make sure you check out Gaping Void, Hugh’s cartoons are rockin’).
Martin Cole – WPP
Society is profoundly visual and always has been.
We spend more and more time in front of screens, but never really look at them, we scan.
Become a visual expert, make everything you do simple and elegant.
Beauty is key in everything, we gravitate towards beauty in all its forms.
Panel: Change The World – Piers Fawkes, George Parker, Stan Stalnaker, Johnny Vulkan, Russell Davies
The traditional buy/sell model is dead.
Marketing is a failed science.
Middle management at clients use agencies as a crutch.
Consume less, contribute more.
The internet has made the world a greenhouse, be genuine and don’t be a dick.
Creativity, by and large is not applied to business, when it is, everyone knows it.
After the next nuclear holocaust there’ll be cockroaches and ad people.
90% of agencies were always crap. It’s not like something has been changed by the arrival of the Internet.
Working faster is working smarter.
Believe in what you do. Always.
Be honest with yourself. Always.
Take responsibility for what you do. Always.
So there you have it, that’s the words from my notebook typed onto my notebook. Big thanks to Piers for inviting Anton and I to come and blog about the day, we definitely got the better end of the deal and met a bunch of great people and heard some great stuff. If you didn’t make it on the day, I hope this gives you a little flavor of what it was like. And make sure you go whenever the PSFK roadshow rolls into your town next. As the immortal words go, thank you and goodnight.