They say timing is everything. So it’s good that on the day Sir Charles chastises me for having my hair cut, I reveal my masterplan to not only grow it all back, but hopefully with the help of all y’all do something good in the process.
There’s been a lot of discussion on how effective social media is, whether it’s a feasable model for brands to begin to build business upon and what not. So I thought rather than talking about how it is or isn’t, I’d test it out in a goofy and thoroughly unscientific, but kinda cool way.
So, from 1st March to 1st June, I’ll be ceasing facial grooming operations in all it’s forms (so that means no haircuts and no shaves) all in the name of charity. I’m going to be supporting War Child, and specifically their Iraq Appeal. You can find more information on War Child here.
Why War Child and Why Iraq? Well earlier this year I was getting some three way tweeting action going with Chris and Jason and the topic turned to the war in Iraq and the terrible human cost that we have all become used to hearing about. After you hear about 30 people being killed by a suicide bomber undertaking the ultimate act of cowardice in a crowded street/school/market week after week, you begin to forget that these are 30 people who have just been murdered. It becomes a jumble of statistics. And from a very early age, I haven’t been that big a fan of statistics. And regardless of how you feel about the war and the motives behind it I’m sure you’ll agree that the human cost is tragic.
I chose War Child because I think that the work they do with children is amazing, and I can’t imagine what it would feel like to lose your parents, friends or loved ones in such a brutal conflict and have to attempt to piece together the rest of your life, so any charity that attempts to better a seemingly hopeless situation gets my vote and my dough.
When I say I’m only using social media, I mean it. There will be no ‘offline’ fundraising in the traditional sense. I will hand out the specially made Moo cards I’ve ordered this morning and answer any queries as to why I’m looking like Bigfoot’s human half-cousin by directing them to my fundraising page. But that’s it.
Twitter, blogs and Facebook are my main channels in the social media space and those are the ones that I’ll be using. I’ll have a clean shave this Saturday (being the 1st of March) and ride into beardness from then on. It would be cool if you’d talk about my little slice of insanity, just to get the word out and hopefully raise a little bit more cash, I’ve set an ambitious target of £1000 for myself, which over 3 months doesn’t actually seem that daunting, but let’s see.
You can give directly by going to my Just Giving page: http://www.justgiving.com/samismail or by sending your Paypal payment to firstname.lastname@example.org. If you’re from the UK you can plunder the government of some of the taxes they’ve taken off you by choosing the Gift Aid option, it would kinda make us all like Robin Hood, taking from the Chancellor and giving to people less fortunate.
This might be the most serious blog post I’ve ever written, but if it makes people give a little bit of their hard earned cash to help those still suffering in Iraq, then I’m glad I did.
Thank you all an imperial ton for your support.