I’m not really into reviewing eateries, I find it quite pretentious and sad when ad folk do the one up manship on restaurants and some predictable fame seeker will say in total cliché form The Ivy. It’s fucking shit anyway. Having said that, I’m no greasy spoon man either, with vanity strong in my veins I like pretty people and presentation. But this all aside, I have to say I have stumbled onto what is the most modest yet awesome little find.
Ladies and gentlemen let me introduce you to MotherMash. Out shopping in Carnaby Street last weekend I followed someone’s tip and Jesus this place is cute. It has innovation written all over it. Talk about taking the sad sack of British dishes – the sausage and mash and waving a culinary, brilliant service based and utilisation wand all over it.
Firstly, the guy who runs this lush little eating place is great. As soon as you’re in his door he’s got eye contact, a smile and ‘what can I get you fella?’ all over his face. It’s the kind of service that seems homely and warm rather than snotty and posh. Then get this, you choose which kind of mash you want from a variety of like…I dunno…loads, then you choose your sausage and then your gravy, it’s like a tailored made meal of love. It goes without saying that it tastes fantastic, nothing but organic food tricks your taste buds into an even higher state of euphoria whilst you consume at a silly speed. It’s the kind of place and food that if it was snowing outside you’d feel like it was Christmas day. I can’t explain why, it just does, it has that ‘I’m happy I’m inside where it’s warm when the rain is smashing against the window’ feel about it.
It’s a long shot this one, trying to link this to what Faris was saying about control, I’m wincing as I type and shoe horn the tenuous link but you do feel like you get to totally custom make your own sausage and mash. In a weird way it makes you feel like a bit of a connoisseur as you create the cheesy mash/lamb n mint sausage/red wine gravy combo. Maybe I’m being incredibly sad here or maybe it’s the way the menu was laid out that got me quite excited but the variety was something I haven’t seen before – dedicated to what I always felt was something I’d have to eat if I ever went to jail (that’s a joke, I’m from Newcastle so I lived on the stuff).
Don’t get me started on the brand identity either – cute cards with a literature about the ‘humble spud’ and offers of external catering services all compliment this well rounded lovely idea. I want it to be everywhere so that the guy who owns it is rewarded for his genius invention and that you can all try it but at the same time I don’t want the wicked world of the ‘chain’ to ruin its impeccable charm.
Really, if you’re around Oxford Street/Carnaby Street you must nip in and try it.