Brandalism Vandalised

Brandalism (according to wordspy.com): The defacement of public buildings and spaces by corporate ads, logos, and other forms of branding (brand + vandalism)

There’s something strangely ironic about this:

Then again with all the recent trouble Rockstar Games has been having, it could be a PR stunt.

Banksy in ‘Wall and Peace’ says:

…Screw that. Any advert in public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep the rock someone just threw at your head.

You owe the companies nothing. You especially don’t owe them any courtesy. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.

Can Brandalism (and maybe its vandalism) be an art? Or carefully choreographed to evoke a specific reaction? Or more invasive maneuvers on the part of brands?

Credit to PSFK

Also Faris has some thoughts on this here and here